If you are a business owner struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet. Now Let’s see How to generate Leads for Local Business.
In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help:
1. Claim your Google My Business Listing
While opinions differ on the importance of claiming a Google My Business Page, we highly recommend that you have one to help optimize your local visibility. An optimized Google My Business Page page will ensure that your potential clients can find you quickly, navigate to your location, or call if they need directions. You always want to ensure you provide the path of least resistance right to your front door! We all know, if you make it difficult for consumers to do business with you, there is always another business who is willing to make it easier for them. Those who have a Google My Business Page page will reap the rewards of both online and store traffic. A properly optimized page will also enable Google to more readily show potential customers your page if they are searching for your products or services in your area. So if you haven’t claimed your Google My Business Page page, why not take this simple step, so you can start generating local leads right away.
2. Get listed in local directories
Being found locally can be made easier by accurately getting your business name reflected in local directories. There are some local directories for each business area, and can help generate leads for local business. The beauty of being listed increases your exposure to the local business community and helps you take up more ‘real estate’ online by being listed in multiple places. Getting listed in local directories enhances the possibility of people finding your business if they are not familiar with you. Make sure your business name and address are identical in every listing; this will go a long way to verifying your accurate business information. Be consistent!
3. Google Ads
Google Ads is a way for advertisers to choose keywords they want to advertise for. These keywords map to different search queries someone may be searching for. For example, you may want to advertise for a keyword such as team productivity and Google will do it’s best to display your advertisement to people looking for team productivity related queries.
Every time a user does a search on Google, an algorithm is ran to determine which of your keywords are relevant to this query. If you haven’t noticed yet, this means that keywords don’t need to exactly match the query a user searches for. Coming back to the team productivity keyword, your ads could be eligible to display for a variety of search queries such as:
- Team productivity tool
- Self improvement productivity
- Productivity planning
- How to be more productive
- Free productivity tools
It is important that you take a methodical approach to testing. You do not want to create a campaign with a large budget and call it a day. It’s much better to test your campaign on a limited budget, make optimizations, and scale your budget as you start to learn what is most successful.
4. Facebook advertising
Facebook ads are becoming more useful as the social media giant refines and enhances their advertising platform. Entire communities for special interests groups have sprung up, making it ideal to find similar-minded people like never before. For businesses, this represents an excellent opportunity to use the power of consumers for product/service recommendations. Most shoppers want a friend or family member to recommend a product or service before buying for themselves. Social networks like Facebook, have become the logical place to trade information about products/services, especially when it comes to consumer-based items.
Facebook’s advertising platform even allows you to take advantage of the insights you already know about your target audience and use it to find new customers for your business. If you have an email list and are trying to figure out a way to monetize it, you can input your existing client emails and produce a ‘look alike’ audience. This type of audience allows you to find more prospects that look similar to the clients you already have in your existing database and target your Facebook ads to them. From a local marketing perspective, this allows you to reach more consumers in your region and make your brand known to them quickly.There are a variety of ways to demonstrate ROI for your Facebook marketing dollars. With the right targeting, it can become your preferred method of reaching a particular demographic or a complimentary tactic to another form of paid search advertising such as Google or Bing pay per click ads. The Facebook advertising platform is intuitive, which means you can get a campaign up quickly, but equally take one down if it needs refinement or if it starts to produce more leads than you can handle . If done correctly, this is one of the quickest and most effective tactics to generate leads for local business.
5. Local SEO (search engine optimization)
This best practice is all about ensuring you have your website optimized for local SEO. Let’s face it if you want people to know you have products and services in a particular area you have to get the word out somehow. And, if you’re looking to dominate your industry and market, it is critical to optimize your website using geo-specific keywords.For example, if you are a ‘real estate lawyer in the Greater Toronto Area’ you want to make sure these keywords are used in specific places on your website and properly tagged. They need to be included in your header tags (H1, H2, etc.), page title, URL, on-page links and used within the content in the body of your website.
Optimizing your site or landing pages for local search can be a complex process as the rules are constantly changing on what is most effective. If you don’t have an SEO guru on staff, consider having an SEO expert evaluate your website and provide you with recommendations for improving your local SEO strategy.
Maintaining an up-to-date website is also very important for getting your company to appear in the top search results and ranking for local search terms. One of the best ways to build a local search presence is to maintain a blog and either create your own articles or pay an agency to create content for you. If you don’t think you can write article on a consistent basis we highly recommend connecting with our content writing experts to create blog posts for you. Your clients will thank you for providing them with information that helps solves the problems they are looking for products/services like yours to rectify. Using geo-targeted keywords (e.g. Mumbai real estate lawyers) that reflect your products/services and region will help bring more localized traffic to your site.
A combination of some or all six of these tactics working together will help ensure you to generate leads for your local business.